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Class Description

Course Name: Winning with Google Analytics
Course Category: Marketing & Public Relations
Class Date: 12/9/2020
Class Start Time: 1:00 PM
Class End Time: 2:00 PM
Public Price: $115.00
Member Price: $80.00
Sweet Deal: $25.00
Trainer: Mary Gross
Location: Virtual Classroom
   
Course Overview: Does your digital marketing strategy need SEO and Google Analytics, but you don't really understand it? Have you been playing around with Google Analytics, but you want to use it more effectively and efficiently? In this workshop, learn how to maximize Google Analytics to inform decision making while minimizing valuable management time. Participants will learn from nonprofit marketing experts how to: Review what to measure within Google Analytics and why it is valuable Identify and set up your conversion metrics Analyze standard reports Customize reports to meet the needs of your site and metrics Create dashboards, using regular expressions to get more specific information Explore advanced reporting tips & tricks Additional information will include: using Google Tag Manager (GTM), audience tracking, organic behavior, conversions, social media tracking and setting up profiles and filters. Come get your Google Geek on in this interactive workshop presented by Dustin Trout, Google Analytics Certified and Mary Gross, nonprofit marketing consultant.