||Winning with Google Analytics
||Marketing & Public Relations
||Does your digital marketing strategy need SEO and Google Analytics, but you don't really understand it? Have you been playing around with Google Analytics, but you want to use it more effectively and efficiently? In this workshop, learn how to maximize Google Analytics to inform decision making while minimizing valuable management time. Participants will learn from nonprofit marketing experts how to:
Review what to measure within Google Analytics and why it is valuable
Identify and set up your conversion metrics
Analyze standard reports
Customize reports to meet the needs of your site and metrics
Create dashboards, using regular expressions to get more specific information
Explore advanced reporting tips & tricks
Additional information will include: using Google Tag Manager (GTM), audience tracking, organic behavior, conversions, social media tracking and setting up profiles and filters.
Come get your Google Geek on in this interactive workshop presented by Dustin Trout, Google Analytics Certified and Mary Gross, nonprofit marketing consultant.